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第二阶段干预措施的中期回顾
Mid-Term Reflections on
the Phase II Intervention
November 3rd, 2024
The second phase intervention has been conducting for three weeks. I would like to reflect respectively on the progress of the social media account operation on RedNote and the campaign The Wandering Camera in this post.
在小红书平台的测试 Test on RedNote
在过去的三周里，我在小红书上发布了 12 篇不同类型的笔记。从数据表现来看，大概经历了三个不同的阶段。
在最初的一周半里，我只是按照自己的计划，发布了我在前一篇日志中提到的五种类型的内容，同时，我在微信朋友圈分享了这个账号的主页链接，获得了一些认识我的人的浏览和支持。
这些帮助我获得了一些第一阶段的参与者、朋友和家人的支持。但作为一个新账户，迅速吸引公众的关注并非易事，页面浏览量相当低，平均每篇帖子只有 100 左右的浏览量，让我产生了数据焦虑。因此，我开始了解小红书的流量机制，寻找获得更高流量的方法。
In the past three weeks, I have made 12 posts on RedNote with different types of content. I have probably experiences three different stages during this period in terms of data performance.
In the first week and the half, I just followed my plan of posting things within the five types as I mentioned in the earlier journal, and simultaneously, I shared the link of home page of this account on WeChat Moments, which was an online platform accessible to my friends on WeChat, to get some initial support and network flows from people who knew me.
These helped me get some support from some of the participants in the first phase intervention, my friends and family members, but as a new account, it was hard to quickly attract attentions from the public. The page views were quite low with an average of 100 views for each post, which led me to the data anxiety. Therefore, I started the investigation into the traffic mechanism of RedNote to look for methods to get higher flows.
随后我做了两件事。首先，我花了 300 元购买平台推广，这帮助我的笔记通过算法检在温州市民小红书主页的信息流中获得了更高的曝光量。其次，我参与了小红书官方发起的一些活动，在我的笔记中增加小红书近期的热门话题标签，如 “记录我的城市”、“时尚是一场轮回 ”，以获得更多的免费流量。
Then I did two things. First, I spent 300 yuan (£33) on platform promotions, which helped my post get a higher exposure in home page streams of Wenzhou citizens detected by the algorithm. Second, I participated in some campaigns initiated by RedNote official accounts by relating my posts with the recent hot topics such as ‘documenting my city’ and ’Fashion is a cycle’ on RedNote and adding corresponding tags to get more free flows.
在这以后，虽然每篇笔记都获得了更多的点赞，但人们往往还是保持沉默，不会在笔记下发表评论。这样的数据表现依然不够令人满意，难以显示人们的参与度。这种情况发生在上一周，当时我几乎想把这种线上干预措施定性为难以在短期内见效的做法。
After that, even though there were more “likes” from viewers for each post, they tended to keep silent rather than commenting under the posts. The data performance was not satisfying enough to show the engagement of people. This happened in the last week, the time when I almost wanted to define this online intervention as a practice difficult to take effect in a short term.
然而，三天前发生了一个意想不到的转折。我随意发表了一篇关于MAAI毕业展的新笔记，在笔记中我分享了我的担忧——我不知道在毕业展期间我能展示什么。出乎意料的是，浏览者在这篇笔记下分享了很多他们所了解的城市文化，这篇笔记的评论数和这个账号的粉丝数至此开始持续增长。
However, an unexpected twist happened three days ago. I improvised a new post regarding the Festival of MAAI, in which I just shared my concern that I had no idea what I could demonstrate during the Festival. Surprisingly, this arouse people’s willingness to share their knowledge and preference in terms of city culture. The number of both comments of this post and followers of the account has been continuously growing.
这篇笔记似乎为账号运营提供了一种新的笔记类型思路：问题解决型互动。进一步推测的话，我猜这样的笔记为人们提供了一个虚拟空间，让他们参与到城市文化主题下的某个具体问题中，从而激发人们对所在城市的归属感和自豪感，从而有兴趣提出解决方案。与此同时，那些参与讨论的市民可能会对我准备毕业展的进展情况感到好奇，从而关注我的账户以追踪后续发展。
不过，我不确定这是否会成为这个账户进一步发展的新模式，或者这只是一个突如其来的好运气。我会尝试继续探索，发布与毕业展相关的进展，同时也持续分享其他类型的内容。
This post seems to generate a new type: problem-solving interactions. To speculate a bit more, I guess such a problem-solving interaction provide people with a virtual space to engage in a specific problem under the city cultural theme, thus leading to people’s desires to suggest solutions triggered by their sense of belonging as well as their prides towards the city. At the same time, those citizens who have engaged in the discussion might be curious about the progress of my Festival display and consequently follow the account to track the development.
However, I am not sure whether this can be a new mode for this account to develop further, or this is just a sudden stroke of good luck. I will keep on exploring by continuously posting my progress relevant to the Festival, as at the same time share other types of content.
流浪相机计划 The Wandering Camera
这个计划的进展没有我预期的那么快。三周过去了，参与者们一共只拍摄了三张照片，而相机已经被第四位参与者保管了近一周。所幸相机并没有丢失，网上共享文档的使用也仍然奏效，有序记录着参与者拍摄照片的地点。
The progress of this campaign is not as quick as I expected. As three weeks have passed, there were only three photos shoot by the participants and the camera has been held by the fourth participant for almost a week. But fortunately the camera has not been lost, and the online shared document is still alive to document where the participants took the pictures.
虽然我不应该因为进度慢于我的预期而对这次实践做出负面评价，但从情感上讲，我还是希望这次活动能在课程结束前完成。我唯一能做的就是提醒持有相机的人尽快完成任务。
Although I should not negatively evaluate this practice just because the progress is slower than my expectation, emotionally I still hope this campaign could be done before the course ends. The only thing I can do is to remind the person who hold the camera to finish the task as soon as possible.
看看接下来会发生什么吧！
See what will happen next!