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启动第二阶段干预措施
Start Phase II Intervention
October 18th, 2024
I started my phase two intervention in this week: test two different forms of online participatory archiving through two social platforms – using RedNote as a test in the public sphere and using WeChat as a test in the private sphere for the campaign The Wandering Camera.
在小红书平台的测试 Test on RedNote
在小红书上，我为该项目创建了一个新的社交账号。小红书是一个以分享生活方式为主题的社交平台，旨在鼓励人们发现各种不同的生活方式并与不同的社群建立联系。该平台拥有精准的算法，能够精确定位并聚集不同类型的社群。为了使账号看起来不带有对不同人群的主观想法与偏见，以缩短与用户之间的距离，我选择创建一个羊bot的形象作为账号所有者，不使用我本人的身份与形象。
On the Chinese social platform RedNote, I created a new social account for the project. RedNote is featured as a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, which has developed the accurate algorithm in pinpointing and gathering different kinds of communities. The image of a sheep robot rather than myself as the account owner was set initially to help the account appear less biased in terms of operation and easier to approach for everyone.
该账号将测试几种不同类型的笔记发布形式，并观察人们如何在线互动。目前暂定五种类型：
- 全球参与式档案的理论与实践案例介绍 我将分享过去几个月关于参与式档案记录的二手研究，这些研究可以与项目的宗旨结合，介绍该项目存在的意义。
- 档案员的故事 今年夏天，我从城市档案员那里收集了一些故事。在小红书上发布可以让这些内容获得比在独立网站上发布更高的曝光度。
- 关于城市文化的不同话题讨论 在第一阶段的干预中，我没有将和档案员的对话限制在特定话题范围内，而是让所有的话题自由发展。然而，这种做法在面对面交流中更为有效。幸运的是，通过对谈话转录的文字记录进行分析，我发现了一些反映档案工作者共同关注的话题，这些话题有潜力通过小红书平台引发进一步的讨论。
- 小活动 内容没有固定范式。目前，我已发布了一篇帖子，宣布第一个活动“流浪相机计划”的启动，该活动将在私域进行。
- 梗图或娱乐内容 用于吸引更多流量到主页。
- Introduction of academic theories and practice of participatory archiving worldwide. I would like to share some secondary research I did during the past few month regarding participatory archiving. Ideally these secondary research could be combined with the project, to reveal the meaning of this project.
- Archivists’ stories. Since I have collected a certain number of stories from city archivists during the summer, Xiaohongshu can work as a platform which allows a higher exposure of these stuff than an independent website.
- Different topics on city culture for discussions. During the period of the first intervention, I did not make conversations fixed in a certain range of topics, but allowed all talks to develop in a free flow. However, such practice would work more effectively when being face-to-face. Luckily, through analysis of the transcripts, I have found some topics reflecting some shared concerns of the archivists, which are potential to be discussed further.
- Small campaigns. No fixed content. I have currently added a post announcing the start of the first campaign The Wandering Camera which will take place in the private sphere.
- Memes, or some entertaining content to attract more flows to the home page.
尽管小红书是目前国内最适合该项目的平台，但它仍存在一些不定影响因素。
首先，该平台在过去两年中持续商业化，逐渐发展成为国内最具竞争力的电商平台之一。由于它将更多资源投入到电商业务中，像ArchiWenzhou这样非营利且以文化为基础的项目可能难以快速成长。
其次，精准的算法可能导致信息茧房的存在。由于我的目标是提高温州市民对文化资产的探索积极性，该项目需要接触到的实际是那些对城市文化关注较少的温州市民。然而，算法可能导致账号内容对目标群体的曝光度受限。
第三，平台对用户外流有严格的防控机制。当账号在平台内披露电子邮件地址或项目网站链接时，存在被屏蔽的风险，这使得与小红书上的参与者建立进一步联系变得困难。
Although RedNote is the platform which most caters to this project in China for the time being, it still has some negative influencing factors.
First, the platform has been continuously commercializing in the past two years, growing into one of the most competitive e-commerce platforms in China. As it is devoting more resources in e-com businesses, ArchiWenzhou, a non-profitable and culture-based project, might be hard to grow rapidly.
Second, the accurate algorithm might lead to information cocoon. Since my target is to raise citizens’ awareness of the existence of rich cultural assets of Wenzhou, the project should at first seek for a higher exposure to Wenzhou citizens who do not pay much attention to the city culture. However, the algorithm might lead to my target group’s limited access to the content.
Third, it has a strict regulation on users’ outflow. There is a risk of being blocked when the account makes disclosure of the email address or the link of the project website within the platform, which makes it more difficult to build further connections with online participants from RedNote.
流浪相机计划 The Wandering Camera
第二阶段干预的第二部分将结合在线社区运营和现实生活中的互动。这可以被视为一个小实验：使用一台一次性胶片相机，将其从一个人的手中传递给另一个人，观察人们如何使用这个设备捕捉温州的有趣城市一瞥。
如果这台相机的旅程能够从一位熟练掌握摄影技巧的人开始，这个实验成功的可能性会更高。因此，在这个活动的想法刚刚萌芽时，我在微信朋友圈发了一条动态，询问是否有具备专业知识的人可以帮忙启动这个实验：
The second part of my phase two intervention will be a combination of online community operations and real-life interactions between people. This could be viewed as a small experiment: use a disposable film camera and pass it from person to person, and find how people use this device to capture the interesting views in Wenzhou.
If the journey of this camera could start from a person who has a good grasp of photographic skills, this experiment might have a higher opportunity to make success. Therefore, while the idea for this campaign was in its infancy, I posted a moment on WeChat and asked who with expertise could help in starting the experiment:
出乎意料的是，一位曾参与我第一阶段干预的摄影师第一时间回应了我，并和我讨论了如何进一步提高成功的可能性。
最终，我们决定使用一个在线共享文档，让参与者标记他们拍摄照片的地点，同时创建一个微信群聊作为私域空间，以跟踪相机的旅程进展，鼓励参与者互动，并在活动结束后收集参与者的反馈。
这个活动被命名为“流浪相机计划”。
Out of my expectation, a photographer who took part in my first intervention responded to me in the first place, and discussed with me how to further increase the likelihood of success.
Finally, we decided to utilize an online shared document for participants to mark the locations where they take the photos, as well as create a WeChat group chat as a private sphere to track the progress of the camera’s journey, encourage participants’ interactions and collect the participants’ feedback afterwards.
And the campaign was named The Wandering Camera.
不确定的时刻 The Moment of Uncertainty
在上一阶段我已经意识到，如果我在这个阶段将所有注意力都转移到对在线平台的试验，这个项目可能会面临不可持续的风险，因为我在线下干预中获得的大部分经验和反思在线上环境中会变得不再适用。然而，在九月回到伦敦后，受限于我目前的地理位置，如果我希望在这三个月内进行更多测试，这可能是我唯一的选择。
我对这一阶段的进展感到有些悲观，因为让一切都在掌控之中并不容易。社交账号上的帖子可能很少引发讨论，相机也可能在半途丢失……我正面临着一个不确定的时刻。
我自求多福吧！
In the last unit, I have already been aware that this project might take the risk of non-sustainability if I shift all of my focuses to online platforms, because most of the experiences and reflections I got from face-to-face activities would no longer be applicable when being online. However, confined by my current location, this might be my only choice in these three months if I hope to test more.
I am somewhat pessimistic about progress at this stage, since it is not easy to make everything in control. The posts in the social account might trigger seldom discussions, and the camera might be lost halfway as well… I am facing the moment of uncertainty.
I just wish myself luck!